eCommerce is driven by data as its lifeblood. Every decision is data driven or algorithmically derived from data. There are many providers of data to consider as you develop a smart eCommerce business.
Here is a rundown of eCommerce data types… click through for providers.
- Clickstream Panel Data – panels of consumers who have agreed to share their clickdata via a tracker
- Receipt Tracking Panel Data
- Amazon Data Sources
- Traffic Data Sources
- Retailer eCommerce Point of Sale (epos) data
- SEO ranking data – seomoz, ubersuggest
- Social listening data – brandwatch
- App Data – AppAnnie