eCommerce Data and Insights Categories

eCommerce is driven by data as its lifeblood. Every decision is data driven or algorithmically derived from data. There are many providers of data to consider as you develop a smart eCommerce business.

Here is a rundown of eCommerce data types… click through for providers.

  • Clickstream Panel Data – panels of consumers who have agreed to share their clickdata via a tracker
  • Receipt Tracking Panel Data
  • Amazon Data Sources
  • Traffic Data Sources
  • Retailer eCommerce Point of Sale (epos) data
  • SEO ranking data – seomoz, ubersuggest
  • Social listening data – brandwatch
  • App Data – AppAnnie