Multi-Channel Marketing

MCM tools execute digital ads across multiple digital advertising channels such as paid search, display ads, mobile ads, paid social and online video. MCM software offers capabilities across three or more of these channels. Cross-channel advertising software manages a brand or site’s digital advertising campaigns through a single software product. Used by internal marketing teams or external digital agencies. Leverages a wider variety of audiences and allows advertisers maximize each channel’s unique benefits. May also link to a Demand Side Platform or DSP  to allow it to buy real time ads. May also integrate with ad networks, publisher ad servers, supply side platforms or app monetization tools that website owners use to sell available inventory.

These tools typically

Manage and serve ads across the following digital advertising channels: search, display, mobile, social, video

Offer features for uploading or creating online advertisements

Provide workflows for effectively managing and trafficking ads within the platform

Track key success metrics including reach, conversions, and ROAS

Top 10 Multi-Channel Software

  • Basis
  • Criteo
  • StackAdapt
  • AdRoll
  • Celtra
  • Mediaocean Scope
  • Google Marketing Platform
  • Marin Software
  • Verizon Media DSP
  • CAKE